Original Swiss quality that inspires - put your trust in KAUF AG and its 100 years of experience in contemporary men's fashion

The success story of KAUF AG goes back over 100 years to Willhelmine Kauf-Frey. She began selling home-made aprons in 1904, laying the foundations for today's KAUF AG as a successful Swiss shirt manufacturer with over 200 employees. By 1913, Willhelmine Kauf-Frey was already manufacturing and selling the first KAUF men's shirts. In the same year, KAUF AG was entered in the commercial register as a men's underwear factory. Even today, 100 years after its foundation, KAUF AG is still a genuine Swiss family business. Since 1993, KAUF AG has been managed by Gaby and Michael Kauf, the 4th generation of the Kauf family.

KAUF AG - experience you can feel

From the design, to the selection of high-quality materials, to personalised advice for our customers - KAUF AG has stood for expertise and quality in the manufacture of high-quality shirts for over 100 years. Our declared aim as a traditional Swiss company is to find the perfect shirt for the individual character of our customers. We can fulfil your wishes and ideas - sometimes classic and timeless, sometimes fashionable and unusual. There is no substitute for experience, especially when it comes to your skin. Whether in the customisation of our shirts or in series production, KAUF AG always carries out a multi-stage quality assurance process.

Despite the company's 100-year history, the KAUF brand attaches great importance to topicality and innovation. That is why we rely on established models as well as innovative fabrics and finishes when putting together our collections. KAUF's exclusive innovations include the KAUF Libero cut, developed and patented by Peter Kauf in 1972, as well as the finishing of selected shirts from our collections with the finest, skin-caring jojoba oil.

As an established traditional company with Swiss roots, KAUF AG attaches great importance to maintaining contact with its customers and its ties to the region.