Men's shirts novelties

Discover men's shirts in the colours and designs of the current season in our new items: minimal prints, textures, contrasts and casual checks in classic shades of blue or with red and green as a fresh eye-catcher.

The spring and summer collection can currently be found in the new products section

To the novelties

Swiss premium shirts 100% Swiss Made

KAUF AG is proud of its Swiss origins. With the exclusive Jacob Kauf shirts, we are reflecting on our beginnings: Jacob and Willhelmine Kauf began producing genuine Swiss KAUF shirts in 1904. From the thread to the button, the exclusive premium shirts are 100% made in Switzerland.

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Stylish shirts for every occasion

Anthracite-coloured Firenze New Kent shirt, Modern Fit, with a subtle texture
Colours: Dark grey | Sizes: 39
Anthracite-coloured business shirt with a finely textured surface The anthracite-coloured Firenze New Kent long-sleeved shirt combines a striking, modern colour scheme with a finely textured surface. The intricate weave gives the fabric visual depth and ensures a smart, versatile look that can be easily paired with other items. The Modern Fit creates a contemporary silhouette with comfortable freedom of movement, whilst the New Kent collar looks great whether worn with a tie or left open. Crafted from 100% cotton, this shirt ensures comfortable wear for the office, business trips and smart-casual outfits. The dark buttons beautifully complement the anthracite colour scheme. Tonal contrasting fabrics on the inside of the collar and cuffs add subtle accents. The breast pocket with discreet ‘kauf’ embroidery and the integrated safety pocket add practical features to the design. The KAUF Firenze shirt: Material & Care The shirt is made from 100% cotton and is characterised by its finely textured surface. The subtle texture gives the anthracite-coloured fabric a high-quality, lively character without altering the classic overall look. To ensure it retains its well-maintained appearance over time, we recommend following the care instructions on the sewn-in label. • Material: 100% cotton • Fabric: Finely textured fabric • Colour: Anthracite • Care: Follow the care instructions on the sewn-in label • Recommendation: Wash inside out • Drying: Dry gently Details & Fit • Style: Firenze New Kent Long-sleeved • Fit: Modern Fit • Colour: Anthracite • Texture: Fine and intricate • Collar: New Kent collar • Sleeves: Long sleeves • Buttons: Dark • Chest pocket: Patch chest pocket with subtle ‘kauf’ embroidery • Safety pocket: Concealed inner pocket behind the outer breast pocket • Cuffs: Round and adjustable in width; can also be worn with cufflinks thanks to double buttonholes • Contrast details: tone-on-tone trim on the inside of the collar and cuffs • Occasion: Business, the office, business trips and smart leisure wear Product details Fine-textured fabric The finely woven texture lends the anthracite-coloured cotton a subtle depth and a modern character. This makes the shirt more interesting than a plain, solid-coloured fabric, whilst still remaining versatile enough to mix and match. New Kent collar The New Kent collar combines classic elegance with a modern silhouette. The slightly flared collar points can be worn in a variety of ways, either with a tie or left open. Safety Pocket As a special extra, the shirt features the exclusive KAUF Safety Pocket. This concealed pocket is located on the inside of the shirt, behind the outer breast pocket. Cash and ID cards can be stored there securely, protected from prying eyes, whilst remaining within easy reach at all times. Cuff The round, adjustable cuffs can be adjusted at the sides to suit your personal preferences. Thanks to the double buttonholes, the shirt can also be worn with cufflinks if desired. Tonal contrast details The colour-coordinated contrasting fabrics on the inside of the collar and cuffs blend subtly into the anthracite-coloured design and highlight the shirt’s meticulous craftsmanship. Swiss quality standards from KAUF The anthracite Firenze New Kent shirt combines pure cotton with meticulous craftsmanship and functional details. The modern fit, the finely textured surface and the practical safety pocket make this shirt a versatile choice for a smart look, whether at work or at leisure. • Swiss quality standards • High-quality craftsmanship • Durable materials • Free delivery within Switzerland • 30-day returns policy

CHF 99.90
Ascoli New Kent
Colours: Light blue - chequered | Sizes: 38
The exclusive Jacob Kauf collection offers you Swiss shirts in premium quality. 100% Swiss cotton and selected materials from regional production make the blue and white chequered Swiss shirt Ascoli New Kent a genuine KAUF premium shirt. Thanks to the specially refined Easy Care cotton and the slightly tailored modern fit, the blue and white checked Swiss shirt is particularly pleasant and comfortable to wear. The light blue chequered pattern on a white background makes this Swiss shirt a stylish original for fashionable business outfits.

CHF 249.00
Ascoli New Kent
Colours: Light blue | Sizes: 38
Experience the exclusive quality of our Jacob Kauf collection with the wide striped Swiss shirt Ascoli New Kent. 100% Swiss cotton and selected material from regional production make the Ascoli New Kent a genuine Swiss premium shirt. Thanks to the slightly tailored Modern Fit cut and specially refined Easy Care cotton, the striped Swiss shirt is particularly comfortable and pleasant to wear against the skin. The timeless pattern of wide stripes in classic business blue makes this Swiss shirt a stylish addition to business outfits.

CHF 249.00
Ascoli New Kent
Colours: White | Sizes: 41
Experience the special comfort of genuine Swiss shirts from our exclusive Jacob Kauf collection. 100% Swiss cotton and selected materials from regional Swiss production make the single-colour Swiss shirt Ascoli New Kent particularly sustainable and responsible. The fashionable, slightly tailored modern fit and the exclusive premium quality of the refined Easy Care cotton make it particularly comfortable to wear. This single-coloured Swiss premium shirt is a particularly tasteful addition to an exclusive men's wardrobe thanks to its elegant design in the classic business colours of light blue and white.

CHF 249.00
Ascoli New Kent
Colours: Blue | Sizes: 42
The exclusive Swiss premium shirts in our Jacob Kauf collection offer you the unique comfort of 100% regionally and sustainably produced quality. Genuine Swiss cotton with an Easy Care finish and an optimised modern fit with a slightly tapered waist make the wide striped Swiss shirt Ascoli New Kent a first-class choice for a sophisticated men's wardrobe. Thanks to the characteristic stripe pattern in classic business blue, the wide-striped Swiss shirt is particularly suitable for original outfits for everyday business wear.

CHF 249.00
Ascoli New Kent
Colours: Light blue | Sizes: 44
With our Jacob Kauf collection, we offer you the exclusive comfort of genuine Swiss shirts made from 100% Swiss cotton and selected, regionally produced materials. Our finely striped Swiss shirt Ascoli New Kent achieves its exclusive premium quality primarily through the specially refined Easy Care cotton and the high-quality, regional processing. The slightly tailored modern fit and the elegant pattern of fine stripes in stylish light blue make the fine-striped Swiss shirt the ideal choice for classic business looks.

CHF 249.00
Ascoli New Kent
Colours: Light blue | Sizes: 44
Experience the exclusive quality of our Jacob Kauf collection with the finely chequered Swiss shirt Ascoli New Kent. 100% Swiss cotton and selected material from regional production make the Ascoli New Kent a genuine Swiss premium shirt. Thanks to the slightly tailored Modern Fit cut and specially refined Easy Care cotton, the finely checked Swiss shirt is particularly comfortable and pleasant to wear against the skin. The timeless pattern of tight checks in classic business blue makes this Swiss shirt a stylish addition to business outfits.

CHF 249.00
Ascoli New Kent
Colours: Light blue | Sizes: 41
The blue and white striped Swiss shirt Ascoli New Kent is part of our exclusive Jacob Kauf collection. Made from 100% Swiss cotton and selected regional materials, the Jacob Kauf shirt is a genuine Swiss premium shirt. The stylish striped pattern in light blue and white perfectly complements classic business outfits, while the slightly tailored modern fit and the refined Easy Care cotton guarantee the exceptional comfort of the blue and white striped Swiss shirt.

CHF 249.00
Ascoli New Kent
Colours: Light blue | Sizes: 38
Experience the particularly high-quality comfort of genuine Swiss shirts from our exclusive Jacob Kauf collection. 100% Swiss cotton and selected materials from sustainable, regional Swiss production ensure the exclusive premium quality of the light blue Swiss shirt Ascoli New Kent. The fashionable, slightly tailored modern fit and the special, specially refined Easy Care cotton make our Swiss shirt particularly pleasant and comfortable to wear. The fine structure of this fashionable light blue Swiss premium shirt makes it a stylish eye-catcher and an ideal addition to an exclusive men's wardrobe.

CHF 249.00
Black and white Firenze New Kent Modern Fit shirt with fine stripes
Colours: Black | Sizes: 38
Black and white business shirt with a fine striped pattern The black and white Firenze New Kent long-sleeved shirt combines a classic striped look with a modern, smart appearance. The fine vertical lines give the shirt a clean structure and ensure a timeless look that can be easily paired with outfits for both the office and smart-casual occasions. The Modern Fit offers a contemporary silhouette with comfortable freedom of movement, whilst the New Kent collar ensures a confident appearance with or without a tie. The fine 100% cotton poplin feels pleasantly smooth against the skin and ensures a lightweight feel. Dark buttons and the dark contrasting fabrics on the inside of the collar and cuffs echo the black stripes and add subtle accents. A chest pocket and safety pocket add practical features to the shirt, whilst the non-iron finish reduces the need for ironing. The KAUF Firenze shirt: Material & Care The shirt is crafted from 100% cotton in a fine poplin weave. The smooth surface and narrow striped pattern ensure a smart, clean look. Thanks to the non-iron finish, the shirt is particularly easy to care for and designed for hassle-free everyday wear. • Material: 100% cotton • Fabric: Fine poplin • Pattern: Fine black and white vertical stripes • Finish: Non-iron • Care: 40 °C, easy-care wash • Recommendation: Wash inside out • Drying: Dry gently Details & Fit • Style: Firenze New Kent Long-sleeved • Fit: Modern Fit • Colour: Black and white • Pattern: Fine vertical stripes • Collar: New Kent collar • Sleeves: Long sleeves • Buttons: Dark • Chest pocket: Patch chest pocket with subtle ‘kauf’ embroidery • Safety pocket: Concealed inner pocket behind the outer breast pocket • Cuffs: Round and adjustable in width; can also be worn with cufflinks thanks to double buttonholes • Contrast details: Dark piping on the inside of the collar and cuffs • Occasion: Business, the office, business trips and smart leisure wear Product details Delicate striped pattern The narrow vertical stripes give the shirt a clean and timeless look. The subtle pattern has a smart appearance and pairs particularly well with plain-coloured suits, trousers or chinos. New Kent collar The New Kent collar combines classic elegance with a modern silhouette. The slightly flared collar points can be worn in a variety of ways, either with a tie or left open. Non-iron finish The non-iron finish reduces the need for ironing and makes daily care easier. This makes the shirt hassle-free for everyday wear and particularly well-suited to business trips and regular wear. Safety Pocket As a special extra, the shirt features the exclusive KAUF Safety Pocket. This concealed pocket is located on the inside of the shirt, behind the outer breast pocket. Cash and ID cards can be stored there securely, protected from prying eyes, whilst remaining within easy reach at all times. Cuff The round, adjustable cuffs can be adjusted at the sides to suit your personal preferences. Thanks to the double buttonholes, the shirt can also be worn with cufflinks if desired. Dark contrasting details The dark contrasting fabrics on the inside of the collar and cuffs subtly echo the black stripe colour and emphasise the shirt’s modern character. Swiss quality standards from KAUF The black and white Firenze New Kent shirt combines pure cotton with meticulous craftsmanship and functional details. The modern fit, the subtle striped pattern and the easy-care non-iron finish make this shirt a versatile choice for a smart look at work and at leisure. • Swiss quality standards • High-quality craftsmanship • Durable materials • Free delivery within Switzerland • 30-day returns policy

CHF 99.90
You’ll enjoy the following benefits
Swiss expertise and quality for over 120 years
Free delivery (CH & LI)
Innovative fabrics and finishes
Personalised advice

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Men's shirts from Kauf

The KAUF brand stands for over 100 years of experience in the production of high-quality men's shirts for style-conscious men. Whether customised or in series production, KAUF men's shirts are manufactured in many manual steps with multiple quality controls to ensure a consistently high level of quality. The KAUF men's shirts collection offers numerous details that make a noticeable and visible difference.

Wearing comfort

You can also find our KAUF men's shirts in different shirt fits that are orientated towards the different shapes and individual styles of our customers. From the more tailored, sporty Modern Fit shirts to the classic KAUF Regular Fit shirts and our exclusive Libero Fit shirts in the patented KAUF Libero cut, our shop offers comfortable men's shirts for men with high demands on comfort and quality.

Exclusively at kauf

The Libero shirt in the patented, anatomical Libero Fit. Made from pleasantly light and non-iron jersey, this shirt with a casual cut offers maximum freedom of movement. You can find the KAUF Libero shirt in our online shop in the Libero Classic men's casual shirt and as a Libero Doppio casual shirt with a zip discreetly concealed under the button placket.